Resume & Specialities

Skills & Program Specialities

  • Photography

  • Graphic Design

    • Brand Standardization

    • Collateral Design such as flyers, posters, trade show displays, advertisements for both digital and print

    • Adobe Suite, specifically InDesign, Photoshop, Illustrator, Lightroom

    • WordPress, Squarespace

  • Digital Advertising & Social Media Marketing

    • Digital Display Ad Design and Optimization

    • Facebook & Instagram Advertisements

    • Google AdWords

  • Email Marketing

    • Email design, optimization, and implementation

    • Targeting and segmented audiences

    • Mass email platforms such as MailChimp, Second Street

  • eCommerce

    • Shopify, Printful, Printify

    • Merchandise Drop Shipping and POS Systems

  • Workflow Optimization

    • Trello, Slack, Typeform

  • Digital Analytics

    • Google Analytics

    • Chartbeat, CrowdTangle

  • Demographic Research

  • Customer Experience Optimization

 

Work Experience

The Fence Post

Digital Engagement Editor

Apr 2017 – Present

Content Strategy: Responsible for designing, building, and maintaining a smooth user experience online for two newspapers and two niche blogs. Set the editorial direction for digital products with a specific content plan that meets the preferences of the digital consumer.

Sales Support: Measure and report performance of all digital marketing campaigns and assess against goals. Collaborate with the sales team to ensure non-traditional sales opportunities are maximized to benefit the online audiences and the clients.

Innovation: Brainstorm new and creative growth strategies through digital marketing and experiment in the digital space.

User Experience: Utilize analytical ability to evaluate customer experience across multiple channels and customer touchpoints, such as email newsletters, mobile campaigns and test new ways to reach readers and customers directly.

SEO and Social Optimization: Ensure all content is optimized for social and organic search, as well as mentor the editorial staff on best practices.

Marketing: Collaborate on branding, circulation, and events to ensure efforts meet the needs of the company and community.

Greeley Tribune

Audience Development Specialist

Apr 2015 – Dec 2016

Customer Engagement and Retention: Managed and grew the number of readers engaged in The Greeley Tribune newspaper and supplementary products. Developed strategies to increase customer loyalty through surveys, contests, and social media engagement.

Digital Analytics: Tracked the results of each campaign (contest, marketing, advertising) and adjusted, as appropriate, to achieve maximum success. Provided monthly reports, including engagement metrics, to summarize details of all completed and ongoing projects.

Content Strategy: Set up and coordinated live social media and website coverage at events and during breaking news stories.

Innovation: Actively researched digital industry trends to bring digital advancement to the company.

Swift Communications, Inc.

Graphics Supervisor

Jan 2009 – Jun 2010

Leadership: Supervised up to ten employees in the design department.

Innovation: Evaluated and optimized design processes, resulting in time and resource savings.

Graphic Designer

Jan 2005 – Jan 2009

Graphic Design: Designed and created advertisements for daily and weekly publications.

Editorial Layout: Responsible for magazine and newspaper pagination and layout.

Training: Selected as a company-wide trainer to assist in the implementation and training for new cloud-based design software.

Freelance Web and Print Designer

2003 – Present

Collaborate with various clients to create websites, brochures, posters, logos, t-shirts, CDs.

Create proposals and contracts for different design projects.

Manage and complete several projects simultaneously while consistently meeting clients’ needs and deadlines.

Education

University of Northern Colorado

Bachelor of Arts, Visual Arts

Dates attended 2004 – 2006

Graduated Magna Cum Laude with a Visual Arts degree, emphasis in Graphic Design and Computer Graphics

Front Range Community College

Associate of Arts

Dates attended 2002 – 2004